Limitations of Existing Media Platforms

Existing media platforms, particularly those utilizing AR/VR technologies, face significant limitations in terms of user experience and cost-effectiveness:

Discomfort and Dizziness

Many AR/VR platforms receive criticism due to the discomfort and dizziness users experience during prolonged content consumption. These issues often arise from low refresh rates, prolonged rendering delays, and inaccurate position tracking technologies. Such technical limitations lead to physical discomfort for users, making them reluctant to use the platform long-term.

Low Content Quality

The content offered on AR/VR platforms frequently fails to meet user expectations in terms of resolution and detail. This is due to limitations in graphic quality and rendering technologies, which diminish user immersion and degrade the content's value. Additionally, poor-quality content is a significant barrier to the popularization of AR/VR technologies.

High Production Costs

Creating high-quality AR/VR content requires expensive hardware and specialized personnel. This can be particularly burdensome for small businesses and independent creators, limiting the diversity and creativity of content produced.

Limited Accessibility

Many AR/VR platforms rely heavily on advanced hardware or specific devices. This dependency creates barriers that prevent the general public from easily accessing these technologies, hindering the widespread adoption and market expansion of the technology.

Problem Summary

Issue	Key Features
Discomfort and Dizziness	Low refresh rates, rendering delays, inaccurate tracking leading to physical discomfort
Low Content Quality	Lack of resolution and detail reduces user immersion, impedes popularization
High Production Costs	Need for expensive hardware and expertise, barrier for SMEs and independent creators
Limited Accessibility	Dependence on advanced hardware or specific devices, reduces general public accessibility

Recognizing these issues, ImmersiX has set clear objectives and strategies to address them. ImmersiX's innovative approach is poised to maximize the potential of the AR/VR market, delivering substantial value to both users and businesses.