Target Market and Users

ImmersiX's target market includes both individual users and B2B clients.

Individual Users: ImmersiX primarily targets the younger demographic aged between 18 to 40 years old. These individuals are tech-savvy and have a preference for immersive content. They are ready consumers of 3D content across various fields such as gaming, entertainment, and education, making them the primary target audience. Additionally, ImmersiX caters to users who own AR/VR devices, ensuring that they can fully leverage the strengths of full 3D content.

B2B Customers: Businesses looking to utilize AR/VR technologies form the core of ImmersiX's B2B clientele. These companies operate in industries such as marketing, education, manufacturing, and healthcare, where there is a demand for 3D and AR content. ImmersiX offers these businesses high-quality, customized content at an affordable cost. Particularly, small to medium enterprises and startups are likely to prefer ImmersiX's cost-effective and efficient content production services over those offered by larger content production firms.