Marketing Strategy And User Acquisition Plan

ImmersiX is planning to attract users and B2B clients through a robust marketing strategy.

Digital Marketing:

• Social Media Campaigns: Utilizing platforms like Instagram, Facebook, and Twitter to promote ImmersiX's high-quality AR/3D content and engage users' interest. Particularly, user-interactive content such as AR filters is expected to generate viral effects.

• YouTube and Streaming Platforms: Demonstrating the ImmersiX content experience on platforms like YouTube and Twitch, and enhancing platform recognition through collaborations with influencers.

Community and Events:

• Community Building: Establishing an online community where ImmersiX users and content creators can gather to provide feedback and support networking among users. This helps to increase user loyalty and promote new user acquisition.

• Virtual and Offline Events: Hosting virtual concerts, exhibitions, and workshops to offer direct experiences of ImmersiX’s AR/3D content, thereby effectively communicating the platform's unique value.

B2B Sales and Collaboration:

• Customized Proposals for B2B Clients: Introducing ImmersiX solutions to corporate clients and proposing customized content creation and distribution services tailored to each company's needs.

• Strengthening Partnerships: Developing strategic partnerships with companies involved in AR/VR technology and content production to enhance ImmersiX's technical capabilities and undertake joint marketing activities.

Based on this market analysis, ImmersiX is poised to be competitive in the AR/VR and 3D content market, ensuring sustainable growth.